The words to use
- Soft Drinks Industry Levy
- A UK charge on producers and importers of sugary soft drinks since 2018, set by sugar per 100ml so firms can avoid it by reformulating.
- Reformulation
- Changing a product's recipe, for example cutting its sugar, often to avoid a tax or meet a target.
- Free sugars
- Sugars added to food and drink, plus those naturally in honey, syrups and fruit juices. Guidance says they should be under 5% of daily energy.
- Supervised toothbrushing
- Daily brushing with fluoride toothpaste in a nursery or school, overseen by staff. England's national programme began in 2025.
- Less healthy food and drink
- Products scored as high in fat, salt or sugar under the government's nutrient profiling model. The 2026 advert rules apply to them.
